Who We Are

Healing is our Nature

For more than 30 years, Seroyal has pioneered all-natural therapeutics dedicated to your holistic approach to individualized healing. Our expansive, science-based product line, rigorous manufacturing processes, and unrivaled education programs are all designed to help you improve your clients’ health today and for years to come.

Exceptional quality, consistency and reliability

Genestra Brands supplements support individualized treatment plans with a 350+ professional-grade products offering in a variety of formats, proven safe, effective and reliable for over 30 years, backed by clinical or traditional evidence.

Leaders in Homeopathy for over 50 years

Established over half a century ago in Belgium, UNDA is renowned for manufacturing exceptional homeopathic products that use only pure materials and herbs that are biodynamically grown or wildcrafted

Where Nutritional Science Comes to Life

Pharmax products support condition-specific treatment plans with a leading-edge line of professional-grade nutraceuticals and specialty combination products. Pharmax is highly regarded in the United States with over 15 years of proven safety, efficacy and reliability backed by clinical or traditional evidence.

Elevate your practice

Atrium Innovations Education program is committed to providing world-class, clinically relevant information that can be immediately integrated with existing modalities for a complete, holistic approach. Our in-house medical advisors are also available for unbiased peer-to-peer discussions, product information sessions, practice resources and up-to-date information on promotions and new product launches.