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1. Among professional supplement brands surveyed, Nutrition Business Journal^® 2016, 2020

A

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
03148-100U	Genestra	Active Multi Vite Gummies	202775-60X	PureNutrients Gummy by Pure Encapsulations
03171-120U	Genestra	Active Multi Vite	202775-60X	Ultra Preventive^® 2 Daily by Douglas Laboratories
23922-15U	Genestra	Alert-gen	23905-15U	Trauma-gen
10222-90U	Genestra	AMD	07567-90U or AO21	Liv Complex AntiOxidant Formula by Pure Encapsulations
06401-90U	Genestra	Amino Complex	EA21	Essential Aminos by Pure Encapsulations
06407-60U	Genestra	Amino L-Lysine	LL9	l-Lysine by Pure Encapsulations
06426-90U	Genestra	Amino Taurine	202326	Taurine by Douglas Laboratories
23815-15U	Genestra	Antia-gen	23825-15U	Cir-gen
23923-15U	Genestra	Art-gen	23825-15U	Cir-gen
01186-90U	Genestra	Ascorbyl C + Bioflavonoids	7920	Natural C by Douglas Laboratories
11737-60U	Genestra	Astragalus Combination # 1	PHY1/ PHY6	Phyto-ADR by Pure Encapsulations

B

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
23952-15U	Genestra	Bilberry Young Shoot	23850-15U or 23931-15U	Micro-gen Ocu-gen
23950-15U	Genestra	Black Alder Bud	23915-15U	Met-gen
10510	Genestra	Bromelain Papain +	No Replacement Available

C

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
01110-120U / 01110-60U	Genestra	C1000	ECF21/ ECF29, A12/ A19, or 202445-100X	Ester-C® & flavonoids by Pure Encapsulations Ascorbic Acid Capsules by Pure Encapsulations Vitamin C 1000 mg by Douglas Laboratories
05201-90U	Genestra	Cal Mag + D	05205-90U or 05204-90U	Mag Cal Formula 2 Mag Cal Plus
04219-90U	Genestra	Calcium	CC1	Calcium (citrate) by Pure Encapsulations
06467-90U	Genestra	Carnitine	No Replacement Available
16390-125U	UNDA	Carpinus betulus 125 ml	23875-15U	Hemo-gen
11687-60U	Genestra	Cat's Claw Tincture	CCL1/ CCL9	Cat's Claw by Pure Encapsulations
07598-180U	Genestra	Chlorgen	07783-180U	Phyto Greens Capsules
18508-30U	UNDA	Cimicifuga Plex	No Replacement Available
18903-84U	Genestra	Citrus Toothpaste (Homeofresh)	No Replacement Available
10591-60U	Genestra	CLA 700	CL11/ CL16	CLA (Conjugated Linoleic Acid) 1,000 mg by Pure Encapsulations
10557-60U	Genestra	CoQ₁₀ 100	10559-60U	CoQ10 120
04275-30U	Genestra	Cor Defense	10365-30U or PDN1, PDNB2	HMF Immune PureDefense w/NAC 120's by Pure Encapsulations PureDefense w/NAC travel pack by Pure Encapsulations
16440-125U	UNDA	Cornus sanguinea 125 ml	23953-15U	Black Currant Bud

D

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
01174-90U	Genestra	D3 1000 Vegan	VD3V1	Vitamin D3 (vegan) by Pure Encapsulations
10552-56U	Genestra	Dermagen C	No Replacement Available
FA31-90U	Pharmax	DHA Finest Pure Fish Oil Capsule	10397-150U or 10553-180U	Super DHA Forte Liquid DHA Pediaburst
10563-90U	Genestra	Digest Gluten Chewable	202467-60X	Gluten-Dairy Ultra Enzyme by Douglas Laboratories
10509-90U	Genestra	Digest Plus	DEU1/ DEU9	Digestive Enzymes Ultra by Pure Encapsulations
16440-125U	Genestra	Dog Rose Young Shoot	23810-15U	Al-gen
23956-15U	Genestra	Dogwood Bud	23953-15U	Black Currant Bud

E

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
01105-120U/ 01105-60U	Genestra	E-400 Emulsified	DE1/ DE9	Vitamin E (with mixed tocopherols) by Pure Encapsulations
11693-60U	Genestra	Echinacea Mix	11724-60U
23974-15U	Genestra	English Walnut Bud	23957-15U	Fig Bud
23960-15U	Genestra	European Hazel Bud	23855-15U	Osteo-gen

F

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
18511-30U	UNDA	Febriplex	No Replacement Available
23936-15U	Genestra	Fem-gen	23845-15U	Meno-gen
23830-15U	Genestra	Fluid-gen	23915-15U	Met-gen
FA55-200U	Pharmax	Finest Pure Fish Oil Plus Vitamin D	EDL2	EPA/DHA liquid 200 mL by Pure Encapsulations
FA61-200U	Pharmax	Finest Pure Fish Oil Ultra	10391-500U
FA62-200U	Pharmax	Finest Pure Fish Oil Ultra + D	10483-200U
FA64-60U	Pharmax	Finest Pure Fish Oil Ultra + D Capsules	10394-60U	Super EFA Forte Capsule + D
FA63-60U	Pharmax	Finest Pure Fish Oil Ultra Capsules	10393-60U	Super EFA Forte Capsules
FA65-150U	Pharmax	Finest Pure Fish Oil Ultra DHA	10446-150U

G

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
23958-15U	Genestra	Giant Sequoia Young Shoot	23934-15UU	Tonic-gen
07455-60U	Genestra	Ginkgo Capsule	23805-15U	Ginkgo Bud Ginkgo 50 - 160 mg. by Pure Encapsulations
11695-60U	Genestra	Ginkgo Tincture	23805-15U	Ginkgo Bud
23937-15U	Genestra	Glnd-gen	23845-15U	Meno-gen
23938-15U	Genestra	Gluco-gen	23934-15U	Tonic-gen
10533-180U	Genestra	Glucosamine Complex	10251-90U, LR1/ LR2 or 83909-120X	Mobility Joint Plus NEM® Ligament Restore by Pure Encapsulations Glucosamine + MSM Forte™ by Douglas Labs
10524-120U/10524-60U	Genestra	Grapenol	GP51	Grape Pip 500 Mg. 120's by Pure Encapsulations
23835-15U	Genestra	Growth-gen	23855-15U	Osteo-gen
10570-60U	Genestra	GSF Complex	03128-120U	Super Orti Vite
10536-90U	Genestra	GSH Reduced Glutathione	RG1/ RG6	Reduced Glutathione by Pure Encapsulations
04209-120U	Genestra	GTF Chromium	CRP21/ CRP26	Chromium (picolinate) 200 mcg by Pure Encapsulations

H

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
10380-30U	Genestra	Hemp Extract with VESIsorb®	HEV3	Hemp CBD VESIsorb^® by Pure Encapsulations
10410-454U	Genestra	Herbal Bulk	No Replacement Available
07542-90U	Genestra	Herbal GI	10340-60U or HB1/ HB9	Heartburn Essentials by Pure Encapsulations
07502-90U	Genestra	Herbolax	No Replacement Available
07513-90U	Genestra	Herbotox Capsules	07683-120U	Liv Detox Enhanced
PB33-30U	Pharmax	HLC Intensive Powder	10486-30U	HMF Intensive Powder
06479-475U	Genestra	HMB Complex	AMR2	Amino Replete by Pure Encapsulations
10343-60U	Genestra	HMF Baby Immune	No Replacement Available
10413-6U	Genestra	HMF Cystgen	10357-60U	HMF CranPro
10356-60U	Genestra	HMF Fitness	No Replacment Available
10354-30U	Genestra	HMF^® Intensive 50	10354-1-30U	HMF Intensive 50
10408-60U	Genestra	HMF^® Powder	10408-75U	HMF Powder
10427-120U	Genestra	HMF^® Super Powder	10427-138U	HMF Super Powder
23962-15U	Genestra	Horse Chestnut Bud	23825-15U	Cir-gen
23840-15U	Genestra	Hpe-gen	23934-15U	Tonic-gen

I

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
02113-90U	Genestra	Ichol	02115-90U, LD1 or 7600-120X	Ichol Plus Lipotrophic Detox by Pure Encapsulations LivdeTox™ by Douglas Labs
04240-60U	Genestra	Iron Plus Gummies	FCG6	Iron-C+ Gummy by Pure Encapsulations

J

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
23963-15U	Genestra	Juniper Young Shoot	16520-125U	Juniperus Communis

K

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
07682-120U	Genestra	Kidney Complex	07683-120U	Liv Detox Enhanced

L

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
23964-15U	Genestra	Lingonberry Young Shoot	23855-15U	Osteo-gen
16540-125U	UNDA	Lonicera nigra 125 ml	No Replacement Available

M

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
07439-180U	Genestra	Macagen 180's	07439-60U	Macagen 60's
10390-450U	Genestra	MCT Ketone Energy	57689-460X	MCT/Butyrate Liquid with SunButyrate by Douglas Labs
06454-423U	Genestra	Metabolic Protein Chocolate	PLPV6	PureLean® Protein by Pure Encapsulations
06481-353U	Genestra	Metabolic Protein Vanilla	PLPV6	PureLean® Protein by Pure Encapsulations
23929-15U	Genestra	Mig-gen	23825-15U	Cir-gen
23930-15U	Genestra	Mns-gen	23845-15U	Meno-gen
JH01-6	Pharmax	Mobility 4	No Replacement Available
23965-15U	Genestra	Mugo Pine Bud	16560-125U	Pinus Montana
02107-60U	Genestra	Multi B	02131A-450U, PGB1 or 202676-60X	Liquid B Complex PureGenomics B-complex by Pure Encapsulations B-Complex by Douglas Labs
03109-90U	Genestra	Multi-Vite	03145-90U
02177-186U	Genestra	Myo-Inositol	02177-250U	Myo-Inositol Powder

O

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
23966-15U	Genestra	Oak Bud	16600-125U	Quercus pedunculata
11710-60U	Genestra	Oat Combination	07508-60U
10464-60U	Genestra	Omega 800	10406-120U or KA201900-60	Super EFA Capsules Klean Omega by Klean Athlete
02108-90U	Genestra	Orti B	02108-180U	Orti B 180's

P

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
02104-60U	Genestra	Pantothenic Acid	PTA1 or 7919-100X	Pantothenic Acid by Pure Encapsulations Pantothenic Acid by Douglas Laboratories
10580-30U	Genestra	Phosphatidylserine	PS1 or PSP26	PS 100 by Pure Encapsulations PS Plus by Pure Encapsulations

R

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
23968-15U	Genestra	Raspberry Young Shoot	23845-15U	Meno-gen
23940-15U	Genestra	Renu-gen	23926-15U	Ener-gen
07641-60U	Genestra	Rhodiola	RR9	Rhodiola Rosea by Pure Encapsulations
23969-15U	Genestra	Rosemary Young Shoot	No Replacement Available

S

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
10403-90U	Genestra	SEP EFA	10406-120U	Super EFA Capsules
23978-15U	Genestra	Service Tree Bud	23825-15U	Cir-gen
23971-15U	Genestra	Silver Birch Bud	23890-15U	Bn-gen
23973-15U	Genestra	Silver Linden Bud	23880-15U	Calm-gen
10656-60U	Genestra	Sleep Gummies	BRG6	Best-Rest Gummy by Pure Encapsulations
18470-50U	UNDA	Solvarom	No Replacement Available
10504-90U	Genestra	ST-TN Capsules	GF1	GlucoFunction by Pure Encapsulations
05212-180U / 05212-90U	Genestra	Super Cal Mag	05205-90U or 05230-450U	Mag Cal Formula 2 Cal Mag Vanilla Liquid +
10446-150U	Genestra	Super DHA Liquid	10397-150U or 10553-180U	Super DHA Forte Liquid DHA Pediaburst
10392-500U/ 10392-200U or 10483-200U	Genestra	Super EFA Forte Liquid + D	10394-60U	Super EFA Forte Capsule + D
07535-90U	Genestra	Super Flavonoids	10366-30U	Glutathione Precursors
16690-125U	UNDA	Syringa vulgaris 125 ml	No Replacement Available

T

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
16700-125U	UNDA	Tamarix gallica 125 ml	No Replacement Available
08325-60U	Genestra Brands®	TPIN (pineal)	PHY1	Phyto-ADR by Pure Encapsulations

V

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
10571-100U	Genestra	V-Enzymes Chewable	10558-60U	V-Enzymes
16740-125U	UNDA	Viburnum lantanum 125 ml	23810-15U	Al-gen
16760-125U	UNDA	Vitis vinifera 125 ml	No Replacement Available

W

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
23980-15U	Genestra	White Birch Bud	16370-125U	Betula Pubescens

Z

SKU	Brand	Product Name	Replacement SKU	Replacement Product Name
04238-100U	Genestra	Zinc chewables	ZNC1 or 202648-100X	Zinc chewables by Pure Encapsulations Zinc Lozenges by Douglas Laboratories